About us
Mission
We work relentlessly to give customers the most compelling purchase experience, offering the best possible product, service and price, based on the commitment of our employees.
Vision
To be an inspiring, innovative, sustainable and a market leader company in retail industry, providing the customer with a wide range of products and services at affordable prices.
Values
We are one team; Constant improvement; Goal-oriented; Entrepreneurial mindset; Inclusive workplace
BEYOND FRESH has an ambitious expansion plan and continues to explore existing and new markets as well as new brands.
BEYOND FRESH was born in 2010, in Oporto, Portugal.
Since these last 12 years we have made a incredible journey, developping the Company to different businesses and preparing it to the future.
The main focus of Beyond Fresh is retail, operating several brands.
All our knowledge and expertise brought us the opportunity in June 2019, to develop the XIAOMI official stores - MI Store's - being the major shareholders of this new company. In almost 2 years we opened 16 shops and it's been a huge success.
In January 2021 we opened the 1st MINISO shop in Portugal. This home utilities chinese brand has already an expansion plan to reach 10 more shops until the end of this year.
Being in the telecom business, we challenged ourselves to provide new services to the market. We created SMARTSHIELD, an insurance intermediary company, that distributes the best mobile devices insurances in the market.
The entrepreneurship of the shareholders goes beyond other businesses too. FORTERA Group, a real estate company, is investing and developing lots of projects, mainly in Oporto area.
BEYOND FRESH generated more than 20M€ revenues in 2022 and expects that 2023 will bring new windows of opportunities and challenges.
In November 2022 we opened the 1st Nebula shop in Portugal. A US disposable vape company expanding across the globe. The expectation for 2023 is that we can open 4 more stores to expand the market.